Old school Real Estate agents can sometimes be slow to adopt new marketing channels, which is why you should hire someone who has a demonstrated ability to utilize the web.
A Realtor with a website is great, but you also want to use someone who has a complete understanding of how to make your home shine online.
Real Estate agents who have command of their online presence understand the importance of making your home “stand out” from the competition. Again it all starts with your photography. Without good photos you can be all over the internet and it won’t matter because your presentation will be lousy.
Real Estate agents who really have a solid command of their advertising are also using social media to further enhance their Real Estate marketing efforts. Nearly everyone owns a smart phone today. An exponential amount of these people are using one of the major social media channels including Facebook and Instagram. If they are looking for a home and you have an agent marketing in these channels you could see an increase in showing activity.
Justin
